Celebrity mental health ambassadors campaign for charity this mental health awareness week

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Posted by The Viral Group on Wednesday, 20 May 2020

Celebrity ambassadors of national mental health and wellbeing charity, The Kaleidoscope Plus Group, have pledged their support to its latest campaign in a bid to urge people from all walks of life, to seek help with their mental health during the coronavirus pandemic and beyond.

Ralf Little, Paul Chuckle, Suzanne Virdee, Romaine Sawyers, Frank Sinclair, Rustie Lee and Will Mellor have each produced a video for the national mental health and wellbeing charity, to mark mental health awareness week, where they individually talk about their personal experiences with mental health issues such as anxiety, depression and loneliness.

Recorded at his home due to the coronavirus lockdown, Paul Chuckle spoke about his feelings of grief and depression following the loss of his Brother, Barry in his video and said, “I want to help KPG continue to break down barriers when it comes to getting people talking openly about mental health. Especially people like me; people who never really considered mental health to be a huge issue until they struggled to manage their thoughts and feelings later in life. It wasn’t until Barry passed that I really experienced a mental health issue and grief took its toll on me for sure. I had a great support network to help me through and that’s why I’m proud to be working with The Kaleidoscope Plus Group charity, who do so much to reach out and support those in need.”

Mental health and emotional well-being are as important in older age as at any other time of life. Most older people have good mental health, but older people are more likely to experience events that affect emotional wellbeing, such as bereavement or disability. YouGov research for the charity Age UK found that nearly 50% of adults (7.7million) aged 55+ say they have experienced depression and around the same number (7.3 million) have suffered from anxiety.

Monica Shafaq, CEO of The Kaleidoscope Plus Group said, “In recent years there’s been a seismic shift in our society’s willingness to be open about mental health and wellbeing, which is great, but it’s important to recognise that there’s still so much to do if we’re to make sure that we don’t leave people behind. For example, we know from research that as well as older people, individuals within BAME communities are also less likely to access mental health support when they need it.”

“Mental health is still shrouded in stigma and given the current crisis, I hope that our new celebrity ambassadors will help us reach out to those who don’t currently feel able to access the mental health support that they need.”

“In order to create more accessible and inclusive mental health services in the UK, we need to actively promote services that understand a multitude of communities and cultures. As the impact of COVID-19 continues to devastate people’s livelihoods, relationships and physical health, we’re facing a mental health crisis on a scale that we’ve not yet experienced in living memory. It’s more important than ever that we, as organisations, do everything possible to reach out to as many people as possible, to let them know that help is available and they’re not alone.”

The Kaleidoscope Plus Group operate a range of services to help people with their mental health and wellbeing including their new mental health and wellbeing support line and live chat service, Talk2Us, which is free to use for anyone in the UK. The charity also operates a 24/7 crisis text line for anyone who needs urgent mental health support. There is also a free self-help toolbox available on the charity’s website where people can access a range of helpful guides to manage and control their personal mental health. 


Notes to Editors:

Images and Paul Chuckle’s video can be found here: https://drive.google.com/open?id=16JyemrcHEhUpiRBaUyiLYXRmgBZdkQZn

Established in 1973, Kaleidoscope Plus Group supports thousands of people all over the UK each year and offers a wide range of services for those experiencing mental health difficulties including residential care homes and supported houses, a crisis text line, a mental health support line and a live chat service, community outreach initiatives, counselling for young people and adults as well as corporate mental health training.

For images, further information and quotes please contact Rebecca Underwood at Yogurt Top Marketing:

Email: becca@yogurttopmarketing.co.uk

Mobile: 07817 553 299

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