Protecting your business with
CRISIS MANAGEMENT

A SMOOTH SEA NEVER

MADE A SKILFULL SAILOR

Our PR team are specialists in crisis communications. When a client’s reputation is at risk, we’re the most prominent players in the game of “making it go away”.

Our PR team are specialists in crisis communications. When a client’s reputation is at risk, we’re the most prominent players in the game of “making it go away”.

Crisis management is a critical business function, yet most businesses don’t implement any sort of crisis management plan until the worst happens, which more often than not, results in serious harm to staff and stakeholders, losses for the business or in some cases ends a business’s very existence entirely.

We define a crisis as ‘a significant threat to operations that can have adverse consequences if not handled properly’.

The fact is, most businesses, at some point, will face some sort of PR crisis and the way you deal with it can either improve your reputation or considerably damage your brand. In this day and age, news spreads almost instantly and businesses need to be ready to respond to a PR crisis swiftly and strategically.

Crisis management should be built in to every business’s structure – to plan and pre-empt for every eventuality, so, should the worst happen, the company is protected as well as it can be.

CORONAVIRUS


CRISIS MANAGEMENT

We have been providing crisis communications council to businesses since early February – advising and guiding them about how best to communicate with staff, customers and wider stakeholders during the Coronavirus (COVID-19) outbreak. And the reality is, most UK businesses need to put their crisis communications plans in motion, right now!

The Coronavirus crisis is a little different from other crisis communication situations. So, here’s some quick guidance if you’re unsure of what to do now.

BESPOKE

Iconic brands are not born overnight, nor are they created on a whim. Our team have worked with some of the biggest brands on the planet and helped them solidify their identiy, internationally.

PROGRESSIVE

Our specialist teams are always adapting, learning and developing, so that our clients get the very best out of what we’re living and learning.

ASPIRATIONAL

We’re not interested in creating medeocre brands, we strive for perfection in everything that we do. That’s why our relatively small, Staffordshire based agency, competes with the biggest and best on the planet.

EVOCATIVE

Embedded into each and every iconic brand is a sense of affinity, belonging & emotion. We understand people as well as products and that’s what makes our client’s brands stand out from the crowd.

LOVED FOR
WHAT
WE DO
LOVED FOR
WHAT WE DO
‘BLOWN AWAY’
“We instructed Yogurt Top Marekting, to re-align our brand with new markets, and they did just that! Communication was first class, and what they delivered us is outstanding. We were somewhat nervous instructing a local agency but having worked with big London agencies as well as Yogurt Top Marketing, Yogurt Top have been far more superiour, in every way. We are looking forward to developing our business alongside Yogurt Top over the coming years.”
‘YOGURT TOP TRULY ARE EXPERTS IN THEIR FIELD’
“We worked with Yogurt Top Marketing to help with TUI’s digital marketing for the Naughty Reunion. Our account manager was great at guiding us through the initial stages, gathering information from us and even suggesting which questions we ought to ask! Yogurt Top Marketing are a very professional group of people, who truly are experts in their different fields. They have an impressive set of contacts too, which was invaluable to us during our event.”
‘VERY IMPRESSED’
“I'm over the moon with my website, it is exactly what I asked for, only better. It was hard to hand over control of my social media, but I'm thrilled with the results - it looks professional and is getting great traction. Plus, it's nice to not have to manage it all day and night - thanks Yogurt Top Marketing!”
DON'T BE SHY,

SAY
HELLO


Want to hear more about how we can help you reach new heights? Pop in to our offices for a chat over a cup of coffee - the door is always open, and the kettle is always on Our Cannock based head office is located close to Wolverhampton, Walsall, Stafford – right in the heart of the creative county that is Staffordshire. We have a fantastic road infrastructure around us, including the M6, M6 Toll, M54 and A5, so wherever your business is located, we can help you!

CANNOCK

Tel:
Email:
Office:
01543 439 239
info@yogurttopmarketing.co.uk
Ground Floor, 15 Heritage Park, Hayes Way, Heath Hayes, Cannock, Staffordshire, WS11 7LT

LONDON

Tel:
Email:
Office:
0203 5446904
info@yogurttopmarketing.co.uk
Berkeley Square House, Berkeley Square, Mayfair, London, W1J 6BD

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15 Heritage Park, Hayes Way, Heath Hayes, Cannock, Staffordshire, WS11 7LT

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