Howells Patent Glazing Limited has since 1973 been a well respected manufacturer of patent glazing roof lights and canopies. They undertake contracts on a supply only or supply and install basis with installation of patent glazing in both roof and vertical applications using single or double glazing or polycarbonate sheet or single, double or triple glazing. Howells can also act as main contractor, taking on small elements of building work and supporting framework.
Products are manufactured in their factory complex at Cradley Heath, West Midlands, and shipped to sites by their tailored transport. They have sales, estimating, technical and contracts departments to supply the requisite support. Key staff have over 50 years experience within the industry, giving Howells in-depth expertise in the design of roof and vertical systems.
Yogurt Top Marketing have worked with client Howells Glazing for several years. In 2014, whilst undertaking a restructure through the Growth Accelerator program, Howells Glazing identified that their existing marketing structure was one of the weaker area's within the company and implementing a new marketing strategy would play a pivotable role in ensuring that their growth objectives could be achieved.
Howells Glazing approached Yogurt Top late 2014 to carry out a full analysis of their existing marketing activities and structure. After completing the analysis the Yogurt Top Team produced a report of our findings and strategy proposal for the client. Howells Glazing instructed Yogurt Top to launch a multi-pronged approach, completely revamping the existing marketing strategy and structure.
As a direct result of the marketing activity detailed below, Howells Glazing have increased their operational efficiency smashing targets along the way. Last year the company achieved a record turnover, the highest level in it's 40 year history.