John Banks Big and Tall Menswear are a supplier of big and tall men's clothing to the UK market and abroad. Business at John Banks had been on the decline since 2007 due to lack of sales from offline marketing strategies. Consequently, two stores had to close due to financial pressures. With no internet presence, John Banks felt the need to invest in a website and plan for growth via different online channels i.e. Search Engine Optimisation (SEO) & Pay Per Click marketing (PPC). Our SEO affiliate partner the Online Marketing Surgery (OMS) offered a lifeline with a positive plan for growth online.