PR – traditionally expensive and littered with ‘experts’ who talk the talk but don’t walk the walk.
For any business, public relations can be a minefield.
That’s why we’re changing the game.
If you’ve ever used an agency to do your PR or tried to handle it internally, you’ll understand the tribulations all too well. You’re bound to have come across agencies who charge a minimum of £3000 per month and yield very little. You find yourself being passed to account executives who have absolutely no connection to your brand or worse still, find yourself with an account manager who hasn’t got the faintest idea about how to put together an effective communications strategy.
If you’ve tried to do it in-house, you’d have battled with law and legislation, very expensive software solutions, or very cheap and ineffective software solutions, not to mention the ‘PR’ pro you hired for a ridiculous salary not delivering what they promised.
Our new service bridges the gap for SME’s and large businesses who want an effective, digital and traditional service, which delivers real time results.
So, what is it?
It’s simple, that’s what.
For £199+VAT per month you get:
- A PR & communications plan which looks at your market, industry, awareness days, company ethos and existing marketing mix. Delves into how your existing customers behave and factors which affect sales and above all, sets clear targets for your PR efforts.
- A press release every month, distributed to a bespoke and relevant list of journalist and influencers.
- A blog which is optimised for your website, social and other communications channels.
- A copy of the media list which your press release was distributed to.
- Media requests from journalists straight to your inbox.
So why does our service work?
We’ve been doing this for a long time, we have created a reputable name for ourselves within the industry, so when a press release hits a journalist’s inbox from Yogurt Top they know it’s press worthy. All of our press releases are written journalistically meaning they’re easy to digest, they get to the point, and if need be, they can be copied and pasted into press.
Remember, journalists don’t have the time to wade through badly written press releases searching for an angle, and whilst many PR agencies talk a good game, they won’t reveal the basics of writing a good press release. No matter how brilliant your brand or story is, if it isn’t crafted in a way that grabs the attention of a journalist when it lands in their inbox, it simply won’t make it to press and gain the exposure you want for your brand/business.
Our lists are completely bespoke and relevant to the content of each press release – this is crucial to the success of a PR exercise. Some agencies and DIYers spam journalists with irrelevant content just because they’re local, or specific to their trade. Journalists don’t take kindly to being spammed with poorly written, ill thought out press releases, which aren’t relevant to their interests. If you want to build solid, lasting relationships with the press and have your brand hit the headlines, it’s so important to make sure you’re talking to the right people, at the right time about the right thing.
It really is that simple. No contracts, no fuss. Just a straightforward solution which solves a lot of problems.
We’re looking forward to launching our new service and shaking up the industry.
Eager to learn more? Get in touch.