8 easy marketing tips – on the house, because we’re nice like that
We know, having worked with a lot of you, that marketing your business or brand may seem daunting but there are several easy ways to get the word out and target new customers. The rise of the Internet is forcing ‘old school’ business to find new ways of targeting new customers, like it or not, the world wide web is here to stay so we’ve put together a few tips to help you with your marketing! On the house, cause we’re nice like that.
1) Use integrated marketing. “WHAT?” I hear you say, don’t panic, all will be explained. Read on:
There’s no single, failsafe approach to marketing, so vary your tactics. Your customers may tune out after a while if you only use one marketing method i.e. word of mouth or leaflets. So think of different ways to communicate with potential customers – advertising, leaflets, social media, sales letters, etc. A good mixture of different marketing tactics (integrated marketing) will guarantee success.
2) Send a second offer to your customers immediately after a purchase:
If your customer has just purchased an item from you, seize the moment and send them a note (a letter or email) thanking them for their business and informing them that they can take advantage of a special discount on their next purchase. Remember to include an expiration date so that they act sooner rather than later.
3) Do mail-outs:
Get a professional-looking brochure, advert or flyer printed up and make sure you enclose it in all your outgoing mail. This way you save on postage, as you were posting something anyway, and it means potential customers will have something tangible they can refer back to in the future, even if they don’t need it right now.
4) Send email newsletters – a bit like this:
Finding new customers is great, but what about keeping existing customers? Use email newsletters to focus your marketing on past customers too. Make sure you capture everyone’s email when they make a purchase from you. Offer them a small discount as an incentive to leave their details or tell them that they’ll be put on your VIP mail list and receive special offers ahead of everyone else.
5) Get social – don’t tune out, I know you don’t like Facebook but trust me your business will:
Aim to turn a one-off customer into a loyal repeat customer, by ensuring they remember you. To do this you need to give them gentle reminders of why they might need you, without bombarding them. Achieve this by using social media such as Facebook or Twitter (e.g. create a Facebook business page offering interesting content, discounts, offers, etc.)
6) Get blogging:
A blog is a great, low-cost way of engaging with existing clients, as well as attracting new ones. Make sure you update it regularly with relevant content, to keep your subscribers interested. Grow your blog followers by leaving comments on other people’s blogs.
7) Send out press releases:
Make the most of your local newspapers by sending out a well-written press release. A new business launch, the creation of extra jobs, an open day, all make for interesting local news stories. Local press coverage is valuable because you’re targeting potential customers who live nearby, and of course, it’s free.
8) Update your website:
Take a fresh look at your website – could it do with an update? Your website acts as free advertising for your business, so make sure it looks the best it can. Your site should be focused, and simple to navigate, with great content. Ensure your web copy is free from spelling and grammatical errors and that it conveys the message you wish to get across to your visitors and that it does so in a compelling way.
If you would like to find out more about our marketing services then please do not hesitate to browse our website www.yogurttopmarketing.co.uk